Duplicate links is the exchange of links involving two webmasters. The websites may either be akin to each other or completely different. It's a shared decision where you recognize to promote for someone, and the other person agrees to market for you, thus, helping each other establish traffic for each other's site.

Reciprocal links have the potential to enhance your site's ranking in the search engine results, which is vital to survive competition.You need to take into account both the quality and number of links to get the preferred benefits..

Moreover, you just can't go about exchanging links without a proper plan that comprises of a linking strategy.It is this strategy that will help you get reciprocal links with suitable sites.There are 5 points or thumb rules that you need to keep in mind while selecting a link partner.

1) The website should be related to yours.If you're a dietician, it would be preposterous to link your nutrition website with a property dealer's site.

2) Avoid link farms. They are those web pages that have absolutely no enterprise logo. They attribute hundreds of links and have no genuine content. Linking with such sites is inviting disaster.

3) Your outbound link acts as a suggestion for that unique site.If this site is of sub-par quality, steer clear of reciprocal links with it.You wouldn't desire to advise such a site to your visitors, would you?

4) The search engines should find your link.Paste the URL of the certain web page that you plan to link to into the significant search engines like MSN, Google, or Yahoo.If this page appears in the results, it gets indexed.

5) Proceed with reciprocal links only after scrutinizing the web page of your potential link partner. The links should direct straight to other websites and not redirect or utilize JavaScript linking code. Observe the HTML source code and examine the links. They should have the text: "rel = no follow".This program code updates the major search engines to avoid counting this link in the algorithm ranking.

So, if you've been thinking of going in for reciprocal links, but are hesitating due to lack of knowledge about them, you have no excuse now. Remember, swapping links is the best way to generate relevant traffic to your site...and it's free.

The only thing that you need to take care of is to carry out reciprocal links properly. If you screw up here, you're gonna get stuck with neither a good customer base for your business nor a good site ranking on the search engines. So, keep your antennae on full red alert while linking on the web.